Going to the Heritage was a trip for me. I don't think I've ever been to something as fancy and nice as that event. What was more surprising to me was my reaction to seeing my logo everywhere and how Pride Houston took what I had designed and created a whole event around it. The decor was beautifully done in colors that mimicked the ones in my logo.
I always knew as I was designing the logo I wanted to invoke the 1920's-30's era. Art Deco was a major design era during that time and I tried using the buildings, clothing, decor and graphic design of that moment as inspiration for Heritage.
I started off with more intricate designs influenced by buildings built in that era. I wanted to design a very detailed Art Deco "H," but I started to see it got very busy. Something like that wouldn't be able to translate well to small applications such as business cards or pins. Since I had built all these structures I began to disassemble the "H" and begin to use parts in different ways. I found myself constantly returning to the jewel-like crest I had made that formed the center of the "H."
The font choice was a no brainer; although you do see me experiment with another font. I felt a thin sans-serif font was what much of designers in that era were using and more importantly, a more decorative font or even just a serif would take away from the lines of the crest behind.
Color choice was easy once I got my design down. Nothing speaks sophisticated and rich than gold and dark browns. It might be too subtle for most monitors but the darker color is a dark brown rather than black. The gold had to be a dark gold shade rather than a lighter shade. A lighter shade would make the logo less sophisticated and more gaudy in my opinion. It's almost has hints of olive in the yellow.
It was an honor to create something that will help Pride Houston raise money for a great cause and would like to share some pictures from the event.